Paige Amidon is the Senior Director, Consumer Reports Health, for Consumers Union (CU), an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for consumers. CU publishes Consumer Reports and ConsumerReportsHealth.org. Ms. Amidon has held several executive positions at Consumer Reports, from Sr. Director to General Manager. Her current responsibilities include overseeing the organization’s efforts to address today’s number one consumer issue: the delivery of healthcare. As part of Consumer Reports’ commitment to provide high quality evidence-based information to consumers, Ms. Amidon has overseen the launch of ConsumerReportsHealth.org, the growth of the Consumer Reports on Health newsletter to one of the largest monthly newsletters of its kind, and the creation of the Consumer Drug Reference authored by the American Society of Health-Systems Pharmacists. Previously, as General Manager of Product and Market Development and Multimedia Information Products at Consumer Reports, Ms. Amidon managed Consumer Reports’ premium online and print products, along with directing the franchise, brand, and new product development for the Health, Finance, and Automotive products portfolios. In this role, Ms. Amidon developed new information products, expanding consumer marketing for premium online products, print newsletters, books, and special publications and also expanding newsstand distribution. Previously, as Chief Marketing Officer for ConsumerReports.org, Ms. Amidon launched the second generation of the world’s largest consumer-paid subscription website. A cornerstone of that activity included consumer research on needs, behaviors, and reactions to our introduction of subscriber reactivation programs, paid and natural-search capabilities, an online Web Store, and CR’s community forums, while pioneering direct mail and public relations initiatives. Ms. Amidon has a Master’s degree from the Columbia University Graduate School of Business and a Bachelor of Fine Arts degree from New York University.