Revolutionizing Healthcare

Tuesday, June 19, 2007  | Jeff Gruen


I’m honored to be asked to guest edit this column, especially as it’s a bit of a home coming for me. Earlier in my career (in the mid 1980’s) I spent seven years in Boston which were some of my favorite professional years. I was on staff at MGH and studied at The Harvard Business School and I hope that this column is read by some of my friends from those years, all of whom I urge to comment or contact me. I recognize this entry is a bit longer than most traditional blogs, but I wanted to give a good basis for discussion.

Over the last year I’ve had the occasion to meet with many of the key leaders in healthcare, including medical associations, hospital system CEOs, leading employers, health plan leadership, innovative service and life sciences entrepreneurs, pharmaceutical company executives, government leaders, physician organizations and RHIO leadership. There are some common themes that I have noticed including many types of frustrations with how things work today in healthcare. There is also an emerging sense of extraordinary promise largely associated with the rise of genomics and new diagnostic tools.

I have been reading Walter Isaacson’s new biography of Einstein (a gift from my father) and am struck by the poignancy of the commonly heard quote: “the significant problems we have cannot be solved at the same level of thinking with which we created them.” Recall that Einstein introduced many of his famous ideas (including relativity) in 1905 in one “annus mirabilis”. He then spent a good part of the next 50 years in vain, attempting to prove establish a unified field theory.

We have significant problems in healthcare, some of which may be easily solved, others which may take genius working over the course of decades. But we will certainly be best served if we assure that the next generation entering the field is equipped to creatively address the challenges.

For this reason, I propose this month’s discussion be dedicated to revolutionizing healthcare through revolutionizing medical education. I would like to start the ball rolling by listing a set of books that I think should be on the reading list for all medical students, residents and fellows, together with some reasoning why I’d suggest each book. I recognize the list is eclectic and certainly not standard, but it’s intended to raise issues and stimulate discussion about what kind of change is really needed in healthcare. This kind of honest discussion I hope is the real reason for this column.

Here is my reading list for medical education and training, listed together with a key issue that needs to be addressed as we all take part together in revolutionizing healthcare:

Talking with Patients – Eric Cassell

Issue: The fine art of listening to the patient with both ears and a sixth sense is rapidly facing extinction. As time with patients shortens, physicians' instincts are to act reflexively, when what is called for are better intuitive set of reflexes.

The unsung grandfather of ‘consumer-centered’ medical care, I had the privilege of spending 2 months following Eric around in clinical settings while in medical school. More than anyone I know, he has made a science of the way in which physicians talk to patients. Two of the concepts that are ground-breaking, even today: all medical care flows from the relationship between doctor and patient, and the spoken word is the most important tool in medicine.

The Social Transformation of American Medicine by Paul Starr

Issue: Most physicians have very little understanding of the drama of the evolving role of physicians and hospitals in our society. One can not participate effectively in policy discussions or even local hospital politics without knowing something about the whole movie, not just a few current scenes.

This classic text written over 20 years ago, as Homer might have said, was the seminal text that launched a thousand theses. It certainly launched my interest in entering the healthcare system design fray. A landmark study of the rise of American Medicine throughout the twentieth century and of how medicine acquires authority and position within society, it is essential background for anyone entering the profession who seeks to seriously ponder why physicians and hospitals occupy their current role in society, as well as how and why that role is shifting.

The Birth of the Clinic – Michael Foucault

Issue: To be an effective physician, it’s vital to understand how and why society vests physicians with authority, and how that authority is evolving. To paraphrase Shakespeare, “(better to be) the lords and owners of their faces, (rather than just) the steward of their excellence.”

This is another basic work of sociology that provides perspective and sophistication regarding how medicine gained its current role. A main concept of the book which is particularly enduring is the idea of ‘the medical gaze’, a privileged (some would say professional) way of isolating the patient as a source of study which by its nature is also dehumanizing. Currently, an important part of becoming a physician includes indoctrination and a kind of right of passage to acquire ‘the medical gaze’. From one perspective, Groopman’s concept of listening to patients without prejudice implies a significant modification and even a renouncement of this kind of seeing on the part of physicians.

Foucault is also famous for his idea of discourse, a complex societal construct that has to do with the web of viewpoints that hold a way of conduct in a steady state. It is related idea (although more fundamental) to the more contemporary and famous notion of ‘paradigm’ and ‘paradigm shift’ as used by Thomas Kuhn in The Structure of Scientific Revolutions. One can not hope to understand the shifts occurring, particularly in how Integrated Medicine is viewed in society without understanding Foucault’s work.

How Doctors Think, Jerome Groopman

Issue: The most ”disruptive technology” in healthcare for physicians may be a combination of service innovations like convenience care clinics, and increased access to timely healthcare information for consumers. Together these place pricing pressure especially on basic primary care services. This creates opportunity for physicians if they focus either on becoming expert in preventive medicine, on adding value to more complex cases, and/or on improving patient satisfaction. Most physicians are either not focused on these questions, or do not have a roadmap on how to proceed. Jerome Groopman provides the beginning of a roadmap in his new book.

I like this new book for many reasons. First, the acknowledgement that clinicians are thinking less about their diagnoses, and need to somehow slow down. Second, the specification of the logical fallacies which physicians never learn and to which we are all prone. Third, the strength of its argument that evidence based medicine has important limitations. Finally, Groopman’s insistence that physicians can avoid errors by listening better to patients and by utilizing patients as a partner and their questions as a check on decision-making. This is a marked and important departure from clinical training which tacitly or explicitly teaches physicians that objectivity more or less requires the discounting of patient questions and views of their own diagnosis.

Integrative Medicine – David Rakel

Issue: There are two basic barriers to the more complete integration of Integrated Medicine into the mainstream. The first is the lack of a common language for speaking about safety and efficacy, and the second is the misplaced emphasis on alternative medicines within the Integrative Medicine paradigm. Dr. Rakel addresses both issues by proposing a rating methodology for the safety and efficacy of all modalities, and provides a deeper context for Integrative Medicine that goes well beyond specific “non-standard” treatment modalities.

Ever since David Eisenberg’s landmark study, the field of Integrative Medicine has seemed yearly to gain dramatic new vistas of legitimacy and research dollars. Rakel’s book is written with a strong sense of responsibility and humility. He provides a very even-handed analysis of many therapies, summarizing each chapter with a table that indicates the efficacy/safety profile of the therapies – at least via what is known in the literature. He also proposes a practical paradigm of integrative medicine that emphasizes relationship-centered care, removal of barriers to healing, and a holistic mind/spirit/body approach.

 

Member Comments


As I am currently working on revamping a Curriculum to Train Physicians, I am discouraged by our overwhelming Physician Ego. We as physicians can not let go of ourselves to serve others in a way we would like to be served. We must accept ourselves, our patients and the system in which we survive, but without contentment. I hear from collegeaues, "How can we teach students to take histories when they do not have the basics". If communicating, active listening, acceptance of the patient, non bias approaches, self reflection, understanding the transferences and countertransferences are not basics in which we thrive, then we have missed the opportunity to train a techinician to become a physician. Physicians need to be the role models in this every changing environment of medical education, we need to stay in the role as physician(teacher). With all the different curricula's and methods of teaching, has anyone found the best way to educate a physician. How can we measure the medical student (outcome) prior to residency? We definitely need a revolution and not evolution! How many revolutons are successful? And not every revolution is good for all concerned, especially the ones on the front lines.

D. Todd Detar

Director of the Doctoring Curriculum
Medical University of South Carolina

Associate Clinical Professor Department of Family Medicine

 

Posted by: D. Todd Detar
6/19/2007

 

This is a great 'summer reading list'. One of the most important aspects of revolutionizing healthcare, especially with respect to connected health is connecting with the generations of providers that are in training. We have not had good luck in this pursuit at Harvard Medical School because the curriculum is full of other pursuits that are more traditional in nature. I"d recommend this reading list to medical school administrators across the country.

Joseph Kvedar

Director
Center for Connected Health

Joseph C. Kvedar, M.D., is the Founder and Director of the Center for Connected Health, applying communications technology and online resources to increase access and improve the delivery of quality medical services and patient care. Dr. Kvedar is also a board-certified dermatologist and Vice-Chair of Dermatology at Harvard Medical School. In his role with the Center for Connected Health, Dr. Kvedar launched the first physician-to-physician online consultation service in an academic setting. He is also leading important research into novel approaches for connected health in a variety of medical specialties, including post-operative care in the home, wound care, and remote monitoring of patients with chronic diseases. Dr. Kvedar is a past President and member of the governing Board of the American Telemedicine Association (ATA). Dr. Kvedar is also Chair of the American Academy of Dermatology (AAD) Task Force on Telemedicine. Dr. Kvedar is internationally recognized for his leadership and vision in the field of connected health and the application of communications technologies to improve healthcare to patients. Dr. Kvedar is co-editor of a new book, Home Telehealth, which was published in May 2006. He is a frequent lecturer and has authored over 60 publications on telemedicine and connected health. In 2003, Dr. Kvedar was honored by the New England Business and Technology Association for his extraordinary leadership in the field.

 

Posted by: Joseph Kvedar
6/19/2007

 

I have added an additional 5 books to complete the reading list. Thanks to Drs. Detar and Kvedar for comments so far.

Genomic Medicine: Articles from the New England Journal of Medicine by Elias Zerhouni , Alan E. Guttmacher , Francis S. Collins , Jeffrey M. Drazen

The issue: Genomics will likely completely change the face of clinical practice over the next 15 years. Great physicians will be distinguished from average largely on their integration of genomics into their practice. Are we sufficiently educating physicians to practice “personalized medicine”, and preparing them for the culture shock as their superior genomic knowledge meets current clinical practice?

The advances in genomics come so quickly, that clinicians must accustom themselves to stay very current with the literature. This introduction from the NEJM is as valuable for it’s content, as for the message that clinicians should habituate themselves to staying very current with the literature, especially in this rapidly changing and pivotal area.

Overcoming the Five Dysfunctions of a Team – Patrick Lencioni

The issue: Effective clinical practice is now much less dependent on individual effort than teamwork. Yet medical education still emphasizes the complete primacy of the physician and provides little formal training in the dynamics of good teamwork.

This classic provides a simple analysis of how teams become dysfunctional and what to do about it. The physician of the future will not be just a team captain, she will be required to manage teams effectively and overcome breakdowns to produce better outcomes for patients.

Small is the New Big – Seth Godin

The issue: 70 % of internet users search for healthcare information on line in any given year, and the utility of the internet in healthcare delivery is growing rapidly. Physicians need a deep understanding of the new economy and why the internet is becoming so powerful as a social networking device, since health is largely about connection to self and others.

Seth Godin provides a quirky and highly original take on business in the new economy. In the process, he provides a window on how individuals and organizations will succeed in a world governed by new rules. His observations are indispensable to future leaders who will need to be conversant in everything from viral marketing to blogs to help their organizations succeed.

Wholeness and the Implicate Order – David Bohm

The issue: The mind-body problem has taken on new relevance with recent research demonstrating the extreme plasticity of the brain, and clinical observations of the role of placebo and belief in clinical outcomes. Physicians would benefit from a more sophisticated view of the philosophy of mind.

This classic by a Nobel Prize winning physicist and friend of Einstein, argues that all points in the universe contain all others. The surprising implications may help solve the otherwise inexplicable phenomenon of the mind’s ability to synthesize simultaneous data presented to different areas of the outer cerebral cortex into a unified “consciousness” without evidence of interconnecting neuronal tracks. Accustoming physicians to think deeply about paradoxes like these opens them up to understanding patients (and their contradictions better), and helps create a constructive curiosity and sense of awe for the brain and the mind.

The Collected Poems of Robert Frost

The issue: Increasingly, narrative medicine is being recognized as a means of encouraging and growing the natural humanity in young physicians.

These poems are deceptively simple, dealing with universal themes with an uncanny sense of rhythm that communicates much more than the surface words. They are great training for physicians who need to learn to read all aspects of a patient’s communication, both verbal and non-verbal. One of my favorites, and a wonderful place to end, is Frost’s wry comment on revolutions. (I thank Jim Bramson, a teammate at Revolution for introducing me to this poem). In it, Frost cautions us not to take ourselves too seriously, and to make certain that we temper the change we advocate with good sense, so as not to end up back where we started.

A SEMI-REVOLUTION
By Robert Frost

I advocate a semi-revolution.
The trouble with a total revolution
(Ask any reputable Rosicrucian)
Is that it brings the same class up on top.
Yes, revolutions are only the salves,
But they're one thing that should be done by halves.

Jeff Gruen

Chief Medical Officer
Revolution Health Group

We are an organization dedicated to providing choice, convenience and control to healthcare consumers, and have recently launched a comprehensive health information portal (revolutionhealth.com). Founded by Steve Case, with a board that includes Colin Powell, Carly Fiorina, and many others, we have invested already over $ 150 million to get to this point with the understanding it will likely take one or two decades to begin to fulfill our mission. In the meantime, we have licensed content from Mayo Clinic, Cleveland Clinic, Harvard Medical Publications and many other sources, and created a very exciting interactive environment. We have also acquired a dozen companies and integrated their innovations into our tools. We are dedicated to excellence of content and to working closely with physicians and hospitals to find ways to use our huge array of tools including a robust personal health record to improve the lives of patients. I urge you to visit us at revolutionhealth.com and to send comments, since we are very early on in our growth and very much looking to partner with forward thinking institutions and individuals.

 

Posted by: Jeff Gruen
6/20/2007

 

Medical Education can easily be revolutionized with existing technologies. There are a few issues that remain/need to be ironed out. I see a few movements in the field of holistic medicine, some growing interest in 'introspective approaches' to mental health etc...., introspective approaches that are being made observable by third parties through various sensor and imaging technologies etc... I heard that a paper documenting the mental health of monks in a reputable laboratory run by Davidson (Wisconsin), Paul Elkman(Berkeley) for e.g. is the 5 most downloaded paper in history. There are also other domains which are not getting revolutionized when it appears that things should really be trivially easy. Let's look at distance education technologies and simulation technologies for example. I can talk about those because these are my field of interest. I had a chance to discuss those with Joseph when I was at the last ATA. While I am fond of philosophical abstractions, I also think there are practical things that can be done here and now, and the only stumbling block at this time for revolutionizing medical education through distance learning and simulation technologies is mainly cultural. For example the target audience for this forum, one would have hoped, to be coming more from practitioners, clinicians, nurses and less from the management end of things. I think there is a lot of effort to be done there. Inspite of the wealth of telecommunication and web2.0 technologies, it is really discouraging to see the outstanding intra communication problems between people in the field.

Ramesh Ramloll

Research Assistant Professor
Institute of Rural Health, Idaho State University

More information about myself can be found at www.play2train.org http://irhbt.typepad.com/virtually_yours/

 

Posted by: Ramesh Ramloll
6/20/2007

 

Abraham Lincoln famously said: “This country, with its institutions, belongs to the people who inhabit it. Whenever they shall grow weary of the existing government, they can exercise their constitutional rights of amending it, or exercise their revolutionary right to overthrow it.”

The very fact that we are discussing the latter rather than the former “right” indicates the desperate state that some aspects of healthcare finds itself in.

Prior to taking up arms for revolutionizing healthcare it is essential to emphasise the need for “revolutionizing the person”. Let us go back to 1968 and to the scene of another revolution. Reportedly, during the French student revolt of May 1968 there was a poignant graffiti which read, “The revolution must take place in men before it can be manifest in things.” In the long term it would be futile to propose solutions knowing full well that the “soldiers” responsible for delivering it lack the humanity and humility that could make the most bitter pill taste as sweet as honey. I believe it was Mother Teresa who said: “The biggest disease today is not leprosy or tuberculosis, but rather the feeling of being unwanted.” The psychology of the interaction between the physician and the patient can be as important if not more important than the clinical care that the patient receives.

Yes, education (not only for the healthcare professionals but also the general public) is one of the main foundation blocks of an ideal healthcare system. Back in 2002 while looking at some diabetes statistics I was shocked to find out that of the 17 million Americans affected by diabetes one in three did not even know it. It transpired that even those who were aware of their condition were not receiving proper care - for example 52% reported that their healthcare provider NEVER discussed lowering blood pressure or lowering cholesterol (45%).

But it would be a mistake to prepare a highly trained and educated group of revolutionaries for a journey without ensuring that proper infrastructure, systems and vehicles are put at their disposal. There is no point in sending the most highly trained deep sea divers to the Sahara desert. Show them the Ocean…

“Nothing is particularly hard if you divide it into small jobs” – Henry Ford. The significant healthcare problems we are faced with are solvable. Furthermore, in my humble view, we currently have more technology than we need to address the issue. We are beginning to see what I refer to as Tribal Revolutionary Leaders. Leaders concentrating on specific aspects of healthcare. The trick now is to evolve this so that we can encompass all the relevant aspects of healthcare. In a strange way it looks as if the answer lies partly in revolution and partly in evolution. This echos Robert Frost’s telling poem (see Jeff Gruen’s article above).

In conclusion, the problems associated with healthcare are not specific to the U.S. This is an issue with true international dimensions. And right here lies a most interesting opportunity. A truly international business opportunity with the potential of enviable return to the investors and delivery of a cost-effective patient-centred, caring, quality healthcare made possible mainly through economies of scale and innovative solutions, technologies and business models of a nature not available until recently.

Jeff Gruen started his fascinating and thought provoking column by quoting Einstein. It would only be appropriate to end by quoting this genius once again: “In the middle of difficulty lies opportunity”.

Sepe Sehati

Sepe Sehati

Biomedical scientist
Oxford Brookes University

Dr Sepe Sehati is a well-established academic, a seasoned biomedical researcher and an experienced entrepreneur. He holds a bachelor of Engineering with honours in Electronic Engineering, an MSc in Medical Electronics & Physics and a Doctorate in Bioengineering from University of Oxford in England. A published photographer, poet, inventor and a do-it-yourself enthusiast, Sepe finds that his “renaissance style” range of activities make a major contribution in keeping active the innovation channels essential to his multidisciplinary work as a biomedical scientist. Sepe has been involved in research in the following areas; sound transmission through normal and diseased lungs, wound healing, clinical risk management, clinical complaint management, Internet re-configurability of digital systems including medical instruments and ambulatory monitoring, recording & analysis of clinical data over the Internet. His research findings have been extensively presented and published. Some of the journals in which he has published include; American Journal of Applied Physiology, Physiological Measurement, Nursing Management and British Journal of Anaesthesia. In his capacity as the Director of Research at Oxford Brookes University he has experience of managing the activities of a number of other Science and Technology related research groups. In addition he is actively involved in lecturing in the areas of; Medical Technology, Technology Management, Digital Design and Electronic Computer Aided Design. He consults for companies both in the UK and USA and in 2001 was the recipient of a lucrative offer to become the CEO of a US based healthcare company. One of Sepe’s current areas of interest is the innovative application of technology to healthcare in order to help achieve not only a more efficient system, but also to deal with preventative issues (such as early disease detection) and remote disease management. Working with politicians both in the UK and USA he has painstakingly completed some ground work in this area. However, given the often extremely slow pace with which even the existing and simple non “rocket science” technologies and techniques are integrated into healthcare, Sepe passionately believes that there has for some time now been a powerful case for large-scale patient empowerment through the use of simple (and existing) technologies. This fully scalable approach effectively endorses a bottom-up rather than a top-down approach to healthcare by fully equipping the patients who will in turn be able to tap into the unprecedented power of emerging technologies (such as Web 2.0). It is most likely that it is the patients who will slowly but surely bring such extremely valuable tools inside the walls of their physician’s surgery, clinical laboratories and hospitals. Some of the immediate areas to benefit include global patient education and networking, total health record management (including drug interactions and allergies) and out of hospital patient support. There are currently a number of companies well positioned to enter this interesting area of work which apart from doing some real good to mankind will inevitably prove to be very lucrative. Indeed, in the words of Benjamin Franklin “The most acceptable service to God is to do good to man”. Dr S Sehati is an elected Fellow of the Royal Society of Medicine and remains a Common Room Member at Green College, University of Oxford – his alma mater. December 2006

 

Posted by: Sepe Sehati
7/5/2007

 

I would add the following:

Amusing Ourselves to Death: public discourse in the age of entertainment and Technopoly, both by the late Prof. Neil Postman;

Medical students need to understand that we live in an age of entertainment and big business and celebrities. All of this talk about senstizing medical students to patients real inner selves and real needs is just so much talk. The reality is that doctors have become cogs in the assembly line of medical care that is run by Harvard MBAs and other business types. See Dr. Richard Reece's self published book: The Corporate Transformation of American Medicine. Medicine is big business. The $2 trillion U.S. health care economy is ripe pickings for business types or "bidnessmen" as they are called down here in the provinces of South Texas. Medical students are attracted to medicine because they want to help people. Few enter the profession merely for the purpose of making money. But they will soon find that their professors, often beholden to Big Pharma and not wanting to rock the managed care boat, don't tell them what is really going on in the actual practice of medicine. I once asked Harry Schwartz, long time New York Times editorial writer,why doctors in HMOs couldn't take good care of their patients. He boomed in an answer that caused other diners in the Barbizon Hotel dining room to turn their heads, " Because they won't let them!" By that he meant that the MBA types who run HMOs and insurance companies set the rules that govern how doctors get paid. and no, it's not doctor ignorance and greed, that justifies managed care and the business takeover of medicine. It's big money that controls congress and the courts and prevents things like ERISA reform that would allow patients and their honest, conscientious doctors to resist the unchecked ability of business types to define what is medically necessary care.

Lest you think I am not committed to a scientific examination of outcomes, I helped develop the Duke Cardiovascular Databank that will celebrate its 40th anniversay this September. This is the largest cardiovascular databank in the world that allows doctors to track acutal outcomes in all patients with coronary artery disease who have been treated at Duke Medical Center since the 1970's. This project was long ago defunded by the insurance industry and government and the Robert Wood Johnson Foundation ( clinical scholars program )as being too expensive. That means it was business persons, not doctors, who didn't want to pay for a rigorous look at outcomes so doctors could tell their patients how other patients just like them in terms of prognostic variables did with interventions such as bypass surgery vs. medical treatment. Medical students need an accurate view of history and need to know that the busines community and thier bought off political enablers in national and state legislative bodies have constructed a health care system over the last 40 years that is not friendly to doctors or patients. Postman's two books will allow them to understand the real process of political discourse.

For the business community and for medical students, I have this advice: you can't get the doctors without also getting the patients.

Brant S Mittler MD JD
San Antonio, Texas

Brant Mittler

MD JD
Private Practice, cardiology and health care law. San Antonio, Texas

Asst. Consulting Prof of Medicine, Duke Univ School of Medicine (Adjunct) Harvard College '68 Duke Univ Sch. of Medicine '72

 

Posted by: Brant Mittler
7/21/2007

 

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