Impediments to Technology Adoption

Monday, September 25, 2006  | Neil Wasserman


The adoption of the technology for connected-health is one element of deeper changes in the care model, which will require cultural and behavioral change on the part of all players – patients, providers, payers, and policy makers.This cultural context implies a set of risks for technology adoption.This forum will address the factors that encourage or obstruct the implementation of connected-health technologies. These would include:

  • Behavioral changes required of patients and other users
  • Social and cultural factors that affect adoption (e.g., iPod model of diffusion)
  • Design factors in technology and process
  • Sources of inertial resistance
  • Strategies for reducing implementation risks

There is a well-developed literature on technology adoption from a diverse set of disciplines -- economics, anthropology, cognitive science, and business management. In addition to putting forward some pithy ideas on technology adoption, I hope that the forum participants can point the community to helpful references on work that has already been done in this area so that we can reuse rather than invent.

 

Member Comments


Geoffrey Moore (author of 'Inside the Tornado') would say that we are in the 'chasm' between early and mainstream adoption of connected health technology. The Partners 2006 symposium showed that changing the way that government funds healthcare from fee per service to fee per outcome is key to crossing this particular chasm. The symposium also showed that the US government is listening and is prepared to act subject to evidence - which they will need to amass themselves. So we have a two or three year window during which, if you follow Mr Moore's diagnosis and treatment plan, the connected health community will need to focus on clusters of applications (in what Moore calls 'the bowling alley' phase of market development) that are closely linked so that when one skittle falls, it has an impact on the others.

Chronic disease management is an obvious cluster. My bet is that this will lead the way towards changing government reimbursement strategies leading to subsequent and more or less predicable technology adoption by existing providers.

What is not so clear is what will drive us beyond the 'bowling alley' and into Moore's 'Tornado' with attendant exponential market growth. In this we will see applications that surpass current healthcare imagination. Body Media have pointed the way to the use of lifestyle databanks as new sources of 'vital signs' information. MySpace has yet to make an impact on healthcare - but it or something like it will in due course play a role in helping connected health to cross the chasm, pass through the bowling alley and then enter the amazing tornado of connected health.

Stephen Gatley

CEO
Sybermedica

 

Posted by: Stephen Gatley
10/3/2006

 

I am heartened by all of the experimentation that CMS is doing with respect to risk-based contracting and pay for performance. These changes will encourage adoption of connected health. I want to call attention to the other major payment force in US health care, the large employer. This group is very creative (some would say desperate) and will adopt solutions ahead of the government. We just have to present them with solutions that are ready to go.

Joseph Kvedar

Director
Center for Connected Health

Joseph C. Kvedar, M.D., is the Founder and Director of the Center for Connected Health, applying communications technology and online resources to increase access and improve the delivery of quality medical services and patient care. Dr. Kvedar is also a board-certified dermatologist and Vice-Chair of Dermatology at Harvard Medical School. In his role with the Center for Connected Health, Dr. Kvedar launched the first physician-to-physician online consultation service in an academic setting. He is also leading important research into novel approaches for connected health in a variety of medical specialties, including post-operative care in the home, wound care, and remote monitoring of patients with chronic diseases. Dr. Kvedar is a past President and member of the governing Board of the American Telemedicine Association (ATA). Dr. Kvedar is also Chair of the American Academy of Dermatology (AAD) Task Force on Telemedicine. Dr. Kvedar is internationally recognized for his leadership and vision in the field of connected health and the application of communications technologies to improve healthcare to patients. Dr. Kvedar is co-editor of a new book, Home Telehealth, which was published in May 2006. He is a frequent lecturer and has authored over 60 publications on telemedicine and connected health. In 2003, Dr. Kvedar was honored by the New England Business and Technology Association for his extraordinary leadership in the field.

 

Posted by: Joseph Kvedar
10/5/2006

 

Thank you for starting this forum. I'm very interested in how people think about their health (worried, engaged, in denial, etc.) and how that impacts their interaction with health-related technology. Can you point me to any literature or other references that talk more specifically about human factors and product design in relation to health self-perception?

Khinlei Myint-U

Corporate Manager
Center for Connected Health

 

Posted by: Khinlei Myint-U
11/2/2006

 

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